Notes: Unmistakeable by Srinivas Rao


    I enjoyed Rao's journey with surfing, but the rest of the book seemed like a loose compilation of podcast episode summaries

    There will be critics

    Mars Dorian

    • Whether you like his art or not, it's recognizable

    Jia Jiang

    Brian Koehn

    • Started skateboard company out of high school

    The further you paddle out, the quieter the critics get

    • You've left them behind on land

    We are ruled by numbers that we'll never be enough for

    • FB likes, followers, number of bank balance

    Victor Saad

    Ella Luna

    Mattan Griffel

    Ignore or defy expectations + best practices

    • Look at other industries and art forms instead of own industry

    Misfit conference held in random locations, capped at 50 people

    Erik Wahl

    • Graffiti artist paints live during speeches

    Golriz Lucina

    • Chief creative officer of SoulPancake

    Fear is a sign that you should be doing this

    • Fear of failure or that no one will read your work is not a reason to stop
    • The bigger the drop, the bigger the wave

    Brad Montague

    • Created Kid President

    Life is a series of false horizons - Ed Helms on Off Camera

    • Every external marker of success is a false horizon

    Cumulative output and experience that determines level of mastery

    • Not just one work

    Greg Hartle

    • Ten dollars and laptop

    Unmistakability is tied to not pleasing everybody

    Ashley Ambirge

    Thomas Mitchell

    Chris Sacca

    • VC who was $4 million in debt in 2000

    Seth Godin

    • I like the idea of getting two copies of something when you buy it, so you can share it with someone
    • "If you choose to be a creative, you cannot wait to be picked because the Internet is an amplifier of people who pick themselves"
      • Let go of the need to be picked by Google, Facebook