Kai ConceptsJun 2012 – Jan 2013 • design
I was lucky enough to snag an internship with Kai Concepts right after graduating from high school. I was tasked with revamping their visual identity, which included logo and typeface. I really enjoyed playing around with a lot of ideas and receiving feedback from the team. Over the weeks, I learned not to lose sight of the big picture. Although kites were a large part of the company, Kai Concepts also works on a variety of projects, so I had to make sure that the logo didn't imply the company only worked on kites.
I also documented progress for investors through photographs and quarterly reports. I was brought back in over the winter to work on other projects.
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